Identify · Discovery Tool
Discover Who Is Interested
Buyer Intent and Engagement Intelligence
Not every prospect is ready to purchase.
Lumacend helps businesses use available engagement and intent signals to better understand prospective customer interests.
Prospects are at different stages
EARLYBeginning to research a problem
EVALUATINGComparing solutions
READYPreparing to make a decision
Some are just beginning to research a problem. Others are comparing solutions or preparing to make a decision.
Depending on the marketing platforms and data sources used, these insights can include:
Engagement with educational emails
Website visits and content interactions
Downloads of guides and other resources
Responses to marketing campaigns
Interest in specific products or subjects
Third-party buyer-intent indicators
Patterns suggesting increased interest in a solution
These signals can help prioritize follow-up, although they do not necessarily indicate that a prospect is ready to buy.
The benefit
Next: use intent data to create sales opportunities
Give your sales team more useful information about which prospects may deserve attention and what subjects interest them.
Find Out Who Is Interested
Contact us at 914-944-3425 or send an email to dgallen@lumacend.com, or use our contact form.