Marketing for Complex Products and Services 914-944-3425 dgallen@lumacend.com

For Manufacturers and Distributors

Strengthen Your Channel Marketing

Support the Partners Who Sell Your Products

Manufacturers and distributors often depend on independent dealers, resellers, agents, and other channel partners to reach customers.

Lumacend can help create marketing programs that support both the supplier and its channel partners.

Lumacend educational content flowing from your products to dealers, integrators, resellers and agents, reaching businesses, schools, healthcare and manufacturing customers

These programs may include:

  • Shared educational articles and videos
  • Partner-ready marketing content
  • Co-branded campaigns
  • Dealer and reseller email programs
  • Product education and sales-support materials
  • Coordinated digital advertising
  • Prospect-development programs for channel partners
  • Lead-development and engagement reporting
The benefit

More consistent messaging, better-informed partners, and expanded market coverage.

By focusing on educational content marketing, your company can effectively reach and engage potential clients, build lasting relationships, and establish a strong presence in the industry—all while working within a limited budget.

Advantages of Educational Content Marketing for Partners and Dealers

  • Improves search engine position
  • Maintains contact with prospects and customers
  • Reduces returns by educating the customer, making the partner more profitable
  • Builds prospects' confidence
  • Builds your sales funnel
Illustration of a happy dealer at his desk as paperwork and ideas pour through a funnel into results

Support the Partners Who Sell Your Products

Contact us at 914-944-3425 or send an email to dgallen@lumacend.com, or use our contact form.